Gray Market

We Detect Grey Market Products and Take Them Down

You’ve worked hard to build your brand awareness, customer loyalty, and solid reputation with your commitment to excellent service and product quality. But what happens when grey market sales fall outside of your control? When your products are sold by unauthorized dealers on the grey market, your pricing strategy suffers, and customers who expect after-sale care or repair end up disappointed. Unauthorized sellers are not only able to profit from selling your product at a low price, but they also get the benefits of the brand marketing that you’ve worked so hard to build over the years. All in a completely unethical manner.

So, how does this happen? There are several different channels that can move a product to the grey market:

  • Manufacturers can try to increase profits by selling to the grey market
  • Distributors can buy excess product at volume discounts and then sell the leftover items to unauthorized dealers
  • Authorized dealers can directly sell products to the grey market to move inventory more quickly

And what do all of these situations have in common? They all work against your brand’s reputation, and can easily create conflict within your network of partners and retailers.

In the buyer’s mind, they are making a great decision. Why wouldn’t a smart shopper buy the same product at a lower price? They simply don’t understand the complexities of the system, and that their purchase doesn’t include after-sale service or a product warranty. Which can ultimately lead to many disgruntled customers, and another hit to your reputation.

With the IP Protections platform, you can monitor and control all unauthorized sales within the online marketplace. When you accurately understand the flow of the grey market in relation to your products, you can reevaluate your brand strategy, modify network relationships, or pursue action against offenders. It is essential to control grey market sales and protect the most important thing that you have at your disposal – your brand reputation.

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Be in Control

Gain full control by learning what is out there and what is harmful for your company.

Advanced Anti-Phishing

BrandShield’s Anti-phishing dashboard includes innovative features like Website Duplication Detector, automated takedown notices, blacklists and more.

Enforcement Experts

Experienced and knowledgeable enforcement managers analyze your company threats to determine efficient course of action.

Logo Recognition

Cutting edge technology developed by BrandShield locates logos within graphic items.

Social Media Protection

Monitor major social media platforms to detect phishing attempts and executive impersonation, where your customers and employees are exposed.

Reports & Statistics

Periodic and other detailed reports with monitoring, detection and enforcement activities.

“IP Protections is a technology that helps change the balance in the fight against counterfeiters. The analytical capabilities of IP Protections allow our team to locate the most damaging online problems for New Balance at any given time. The interface is extremely intuitive yet has a magnitude of capabilities that help us perform and manage our enforcement activities with higher efficiency.”

— Elizabeth B.